| Title: |
RESEARCH ON FACTORS TO PROMOTE RETURNING USED CARTON TO ACHIEVE REVERSE LOGISTICS AMONG UNIVERSITY STUDENTS |
| Authors: |
Tang Ying, Wu Zhaohui, Sun Jian |
| Source: |
International Journal of Latest Research in Engineering and Management, pp 01 - 09, Vol 08 - No. 05, 2024 |
| Abstract: |
The study investigates on activities of returning the usage cartons among university students through online shopping based on reverse logistics in China. Online shopping is the most popular transaction at present which reduces time, costs and have multiple choices with cheaper products. Most of the sellers use the designed cartons in their packaging. The buyers normally discard the cartons and some keep the boxes but are not reused. Those discarding activities are worrying and cause environment and health impacts, and occupy unnecessary space. This study focuses on ways to improve the rate of recycling cartons in perspective of customer psychology. The framework of this study is underpinned by Theory of planned behavior (TPB) which is affected by attitude, subjective norms, and Perceived Behavioral Control (PBC). The study employed regression to test the hypotheses, and all variables have significant relationship with the intention of returning on paper wasted boxes from online shopping.
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